Media Markt, Michelin, BASF & Hornbach Baumarkt AG

Presentations of different companies: 


Media Markt, Michelin, BASF & Hornbach Baumarkt AG


Philosophy of Media Markt as well as its marketing methods:

Media Markt is largest european reltailer of consumer electronics (TV's, PC's, ...)
Every store is a limited company with typical recognition features. The same Logo, promotion and organisation of the store.
For example the colour is the same and a similar range of products is available in every store.

Costumers can find the stores ouside of the inner  city and customers get offered huge parking areas.
Another important point of Media Markt's phylosophy is that the employees work together in a team.
They do not receive any sales comission.

Due to that, there is no competition among the emloyees, they are a well organized team.
The main point for the companies success is their marketing strategy. They always have humorous campaigns with famous comedians like Oliver Pocher in Germany or Mario Barth. The campaign are often adopted to political or international happenings lie Agenda 2010 or the soccer world championship.
Every store has it's own marketing brochure nearly every week. Every CEO is responsible for the range of products: the pricing and regional advertisement. National campaigns are published by Media Markt's headquarter in Ingolstadt (red-blue).
The method of theri marketing stretegy is very successfull and I think they will leave it this way for many years.

Michelin Strategy:
Michelin is european leading tyre manufacturer. They reached this position with a successful lousiness strategy.
The first point is the sustainable mobility. They want t oreduce the greenhouse gas and other and protect the natural rubber production.
Because of their high manufacturing level, MIchelin developed the sustainable energy sources.
To sum it up: Michelin improved the road safety continously.
Another strategy point is the market growth of Michelin. The company wants to expand in more, new and foreign markets to set a focus on the Michelin brand.
The company is in the position of the leader in the tyres production technology. They quickly switched into a higher gear to deliver a greater value to more customers.
Individual commitment is the next strategic point. Michelin has created a balanced performance between corporate needs and personal expectations.
Everyone in the company gets involved into the innovation process. It means that the employees are a main part of the company's success.
Terms like mutual respect and open dialog have a very high rank.
With these combinations and further innovations, it is clear that Michelin will be very successful in  the future.

 BASF: Mission, Vision and strategy of BASF.
BASF is the world's leading producer, developer and seller in the chemical industry.
The company offers intelligent solutions through innovative products and tailormade services.
 They create an opportunity for success, because of trusted and reliable partnerships.
 The vision of BASF is to stay in the position of the world's leader in chemical products.
Because of the environmental protection they strive for their own sustainable development.
An important goal is to collaborate successfully with all major markets. BASF wants t obe "the partner of the choice".
The company welcomes changes as an opportunity to improve their business processes.
The employees are a part of the solution-finding-process. High motivation is necessary to be able to work successful and target oriented.
Very important terms are safety and environmental protection.
BASF need satisfied customers t oexpand in more markets and ensure their success togehter with the employees.
The company is on the best way t obecome "the chemical company".

Hornbach's Philosophy  & Vision of the future

Hornbach is european leading do-it-yourself retail store.
Teh company has a huge range of products. They want to bond long-term customers with great performance and professionality, always low prices and especially first-class guidance.
The Hornbach retail stores can be found easily in attractive locations.
They use strange commercials to get the attention for customers. But commercials are eye-catcher and easy to memorize.
The difference between Hornbach and the most other companies is that Hornbahc wants to grow with it's own strength and not by a forced takeoverfrom other firms or competitors.
Furthermore Hornbach wants to get the attention of female customers. They will create slogans like a " woman at work" to increase their business and especially their customership.

ca 650 Wörter