retailing and e-retailing, online advertising, different kind of marketing methods, promotion of the product, selling and delivery process

Comparison of retailing and e-retailing considering the factors (physical expansion, technology, customer relations, competitive customer database, supply chain cost and price changing):

Physical expansion

Retailing: There is no need for further physical expansion
E-tailing: there are a lot of markets where you can expand your online offers


Technology

Retailing: It is more traditional and technology is not that important

E-tailing: It is a further and further developing technology


Customer relations

Retailing: The relationships are build and only need to be continued

E-tailing: Relationships must be built and trust, but this is possible through steady communication, e.g. via email.


competitive database

Retailing: you have most information you can need
E-tailing: you can target customers more directly, you have more data information and more positive competitive strength


Supply Chain Costs

Retailing: Costs are relatively high
E-tailing: You can reduce costs further and further, because of better communication 


Price changing

Retailing: it lasts a bit longer to react
E-tailing: you can react directly to price changes and inform your customers immediately

Definition of online advertising: 

Online advertising is a paid message on a web site, online service or other interactive medium, such as interactive messaging

Advantages of online advertising: you can reach your target group and your target person directly. You are really independent from time and you can use several interactive possibilities.

Disadvantages of online advertising: how can you measure your results, costs versus benefits

Some arguments for using Online Avertising (Internet):

you can reach your desired target group or person
it is a very current technology
it reduces costs
you can communicate directly with your customers
richness, you have several media opportunities, e.g. direct mail, videos, banners,...
it is timeless
you can reach a mass market

Different kind of online marketing  methods to increase the attractiveness of the Business 2 Customer website: 

-some interactivity mediums on the web sites, e.g. videos, games,...
-direct mailing, write mails with current offers to your customers with a link to your web site or offer regular newsletters
-blogging: show current information via blogs 
-ad in chat rooms
-banners
-ad in social networks like studivz, facebook
-offer online catalogs
-game ad
-search engine ad (the most effective way)
-pop-ups (ad web sites which open in a new browser automatically)

Some possibilities where to sell a product:

brick-and-mortar retailer: traditional way of selling
-brick-and-click-retailer: partial electronic commerce, traditional way plas additionally through electronic transactions, the internet
-virtual retailers: only online
-multichannel retailer: use several opportunities at the same time
-online malls


Some ways to promote your product: 

I personally would promote my product with the help of different online ads. I would use different banners, ads in chat rooms about the event that is connected to the product I want to sell. I would use ads in social networks like facebook or twitter or myspace.
Additionally, I would promote my flags on my own homepage which is linked to several other pages and listes in search engines like google or yahoo.
So, I would try to use different strategies and several possiblities at the same time.

some arguments for the traditional way:
people are used to go to the shopand have direct communication with the salespeople, especially old people use this traditional buying method

pure online way:
it is timeless, prices can be compared and you reach a lot of people at the same time

multinational retailer:
I think that is the best way, because you can offer your product traditionally in a usual shop or store and at the same time  you could sell it in a online mall and over all on your own homepage. So you use all kind of retailing channels and reach all my potential customers.

Some parts of the selling and delivery process that have to be considered: 

The selling process: 

you have to consider under which circumstances you sell your product. What do you sell Is it a mass product or not. What will be your quantity and quality values?

And the next decision you have to make is: how your customers will pay. Do you offer to buy for example via pay pall or other online paying services or with a credit card or may be a bank account withdawal.

The delivery process:

you have to think how you deliver your product to the customer the fastest and the cheapest way. How your product will arrive at your customer's door.  Will you do the delivery on your own or will you use "ups" or "deutsche post" or "dhl" or other famous transport companies.
Do you do the transport as an included service or has the customer to pay some fees?